“To Make milk more accessible and affordable through technology and innovation while upholding traditional values.”
- Fulfilling the dietary nutritional requirements of our consumers
- Providing healthy and innovative products
- Ensuring convenience and excellent services for ultimate customer satisfaction
- Ensure fair return to the company
- Trust– Foster trust in the vision, mission, and values of the company along with the team, business associates, and other stakeholders.
- Customer orientation– Deliver high customer satisfaction through excellent customer services and quality goods.
- Innovation– To bring products as per market demand which solves customer needs and problems. Also, making our existing products more nutritious, healthy, and enjoyable.
- Quality– To ensure that high quality is maintained throughout the supply chain from farmer to customer.
- Brand Building– Which is well-targeted and delivers the vision, mission, and values of the company.
- Relations– Build strong relations with farmers by procuring directly from them, paying a premium to farmers following ethical practices, and providing quality testing infrastructure at the village level. Also, build long-lasting relations with employees, business associates, stakeholders, and other value providers.
- CSR– Help in the development of rural India by educating farmers and their next generations, providing quality products, and adding revenue to the households hence enriching their lives. Empower farmers to grow and give the right products.